Male Fashion Advice Banana Republic Suit
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| Type | Segmentation of Gap |
|---|---|
| Manufacture | Retail |
| Founded | 1978 (1978) Mill Valley, California, U.South. |
| Founders | Mel Ziegler Patricia Ziegler |
| Headquarters | San Francisco, California, U.S. |
| Number of locations | 700 (2017) |
| Area served | Worldwide |
| Key people | Sonia Syngal (CEO of parent Gap, Inc.) Marking Breitbard (President & CEO) |
| Products | Clothing |
| Parent | Gap Inc. (1983–nowadays) |
| Website | BananaRepublic.com |
Banana Republic is a low-terminate luxury clothing and accessories retailer endemic by the American multinational corporation Gap Inc.
It was founded in 1978 by Mel and Patricia Ziegler, who originally called the company "Assistant Commonwealth Travel & Safari Clothing Company." The original concept for the company was to sell items that complement a safari and travel lifestyle. The couple worked for the San Francisco Chronicle. He was a reporter. She was an illustrator. They lived in an apartment on Russian Loma.
In 1978, they quit their jobs, moved to Tamalpais Valley. They wanted to beginning a business for income. Simply showtime, Mel received a magazine assignment to explore Australia for a few weeks with other journalists. In 1983, Gap purchased the company, changed the name to "Assistant Democracy," and rebranded the stores to attain a more upscale paradigm.[1]
History [edit]
The original Banana Republic was founded by Mel and Patricia Ziegler in 1978.[2] The couple was known for acquiring interesting clothing items that their travel-related jobs brought them in contact with.[3] They eventually opened a store in the Mill Valley expanse of Northern California.[4] They were known for a mitt-fatigued catalogue of items with fictional traveler/explorer stories printed alongside, and their safari-themed retail locations.[5] [six] The Zieglers recount their adventures in the first ten years in their memoir, Wild Company, published in 2012 by Simon and Schuster.[7]
Gap Inc. acquired Banana Republic in 1983 and by 1988 the founders, Mel and Patricia Ziegler, lost creative control,[viii] eventually rebranding it as masstige, an accessible mass luxury clothing retailer. The literate manufactures, hand-drawn catalog, and eccentric tourist-oriented items were phased out and were replaced with more luxurious, just not unique, items for which the make was known, currently replacing college quality materials for mass quality lower cost fabric standards.[9]
Locations [edit]
The company operates more than 500 Banana Republic stores in the United states (including Puerto Rico), 40 stores in Canada, and 61 stores beyond North America. The Gap, Inc. is expanding its international presence with franchise agreements for Gap and Banana Republic in Asia, Europe, and the Center East. In 2015 Banana Republic opened a new flagship in Manhattan on Fifth Artery and 18th Street.
Banana Republic opened its outset store outside North America in 2005 in Tokyo'southward Ginza shopping district. Banana Republic'due south presence in South korea debuted in August 2007 with a store in the Apkujeong commune of Seoul.
In 2007, the first Banana Republic stores opened at The Avenues shopping mall in State of kuwait City, State of kuwait; Senayan City in Dki jakarta, Indonesia; and Pavilion Kuala Lumpur in Kuala Lumpur, Malaysia.
Assistant Republic opened its offset store in Turkey in March 2008 in the Kanyon Shopping Mall in Istanbul.[ten] Past May 2008, İstinye Park Shopping Mall and Nişantaşı stores were also opened in Istanbul. More stores are planned to be opened in Ankara and İzmir by the cease of 2008 to bring the full number of stores in Turkey to half dozen.[11]
Banana Republic opened in Saudi arabia in late 2008, with a store in Mall of Arabia in Jeddah and a second in Riyadh Gallery Mall in Riyadh in March 2009.[12]
In March 2008, Banana Republic opened its 17,000-square-foot (one,600 m2) shop on Regent Street in London, England.[13] On May nine, 2008, Assistant Republic opened its store on Greenbelt 5 in Makati, Philippines.[14]
In October 2016, Assistant Republic announced that it would close all its Uk stores by the end of the year, due to falling sales.[15] As of 2017, Banana Democracy had over 700 locations, but as a result of european stores closures, none left in Europe.[ix]
In August 2020, Assistant Republic alongside Gap announced that they will close over 225 store locations as a result of the COVID-nineteen pandemic. The original programme was to close only 90 stores, however, they expanded the number equally a consequence of the financial effects acquired by the pandemic. The company has not stated the exact locations that will be closed, but near volition be stores within malls.[16]
Wearable lines [edit]
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Banana Commonwealth Travel Vesture Catalog No.35, Jump 1988
Shop count [edit]
Every bit of the end of the first quarter of 2011, Banana Republic had 682 company-endemic or franchised stores in functioning across 32 countries, shipped to 21 countries through company owned websites, and had the power to send to more than fifty countries through a tertiary party.[17]
References [edit]
- ^ a b "Major retailers launch upscale collections - Business organization - Retail | NBC News". NBC News. 2008-04-xx. Retrieved 2013-03-03 .
- ^ Klara, Robert Before Assistant Republic Was Mainstream Fashion, It Was a Weirdly Wonderful Safari Brand: Revisiting the pith helmets, Jeeps and life-size giraffes AdWeek. March 17, 2016
- ^ Smith, Paul (1988). "Visiting the Banana Democracy," in Universal Abandon: The Politics of Postmodernism. Minneapolis, MN: University of Minnesota Printing. ISBN0816616809.
- ^ "Assistant Democracy: A Look Back - Lancer Creative Services". Lancercreative.com . Retrieved 14 July 2016.
- ^ "The Adventure Begins..." Scottcadams.com. 10 May 2011. Archived from the original on 6 Apr 2016. Retrieved 14 July 2016.
- ^ "Banana Republic - Themed Retail That In one case Was". Discoveries.vdaproductions.com. Archived from the original on ix July 2016. Retrieved fourteen July 2016.
- ^ Ziegler, Mel (2012). Wild company : the untold story of Assistant Republic. Patricia Ziegler. New York, NY: Simon & Schuster. ISBN978-i-4516-8348-6. OCLC 788290096.
- ^ Times, Lawrence M. Fisher and Special To the New York. "Gap Inc. to Cut Growth Of Assistant Republic Unit". Retrieved 2018-07-13 .
- ^ a b "Earlier Assistant Republic Was Mainstream Fashion, It Was a Weirdly Wonderful Safari Make". Retrieved 2018-07-13 .
- ^ "Archived copy". www.fibaholding.com.tr. Archived from the original on 30 July 2012. Retrieved 26 January 2022.
{{cite spider web}}: CS1 maint: archived copy as championship (link) - ^ "Archived copy". www.fibaholding.com.tr. Archived from the original on eighteen Apr 2013. Retrieved 26 January 2022.
{{cite web}}: CS1 maint: archived copy as title (link) - ^ "Gap Inc. to launch in Turkey, Saudi Arabia". Chain Store Age. 13 June 2007. Retrieved 26 November 2020.
- ^ "Regent Street Online". Regentstreetonline.com . Retrieved fourteen July 2016.
- ^ Garceau, Therese (7 May 2008). "Yes, we have now Banana Democracy". philstar . Retrieved 26 November 2020.
- ^ Reuters (18 October 2016). "Gap to shut all Banana Commonwealth shops in the U.k." – via The Guardian.
- ^ Valinsky, Jordan (Baronial 28, 2020). "Gap is endmost more than 200 stores this year". CNN Business. Retrieved August 29, 2020.
- ^ "Archived copy" (PDF). Archived from the original (PDF) on September 28, 2011. Retrieved Baronial 8, 2011.
{{cite spider web}}: CS1 maint: archived copy equally championship (link) - ^ EconomĂa. "Noticias de Republic of el salvador | Diario El Mundo » Roble inicia cambios en Multiplaza y Metrocentro". Elmundo.com.sv. Archived from the original on 2012-10-28. Retrieved 2013-03-03 .
External links [edit]
- U.S. official website
- Canadian official website
- Japanese official website
- European official website
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